At the recent InterTabac trade show in Dortmund, FAV Tech Limited made a major splash with the unveiling of its groundbreaking hybrid electronic nicotine delivery system, simply known as FAV. The device represents a significant leap forward in the industry, combining heat-not-burn technology with a vaping device to create a unique user experience. The launch is the culmination of years of development led by CEO James Xu, who dedicated himself to perfecting a technology that merges the familiar ritual of smoking with the modern benefits of vaping.

During the event, Nikki Welch, Director of Business Development, introduced the product to a global audience, describing it as a "cutting-edge tobacco product" designed to offer the "best of both worlds". The core philosophy behind FAV is to provide the authentic, satisfying taste that traditional smokers seek, while simultaneously offering the reduced harm potential associated with vaping and heat-not-burn products.

The industry's reception to the launch was enthusiastic, with reports describing the debut as "overwhelmingly positive". Media coverage from the event was particularly favorable; the vape tester for Tobacco Journal International (TJI) was highly impressed after trialing the device. The reviewer noted the quality of the experience, stating that if he were able to present an award himself, it would undoubtedly go to FAV.

This critical acclaim was formalized during the show's award ceremony, where FAV Tech Limited was honored with the award for "Best Alternative Product". The accolade highlights the successful reception of the hybrid technology and positions FAV as a standout innovator among the 800 exhibitors present at the global trade fair. The award serves as strong validation for the company's vision as it moves forward following this successful international debut.